Business-to-business (B2B) telemarketing is a way to generate direct sales by contacting businesses over the phone. It is one of the cost-effective marketing methods in which one business cold calls another business. Their purpose for calling another business can vary from generating leads, qualifying prospects, following up on direct mail, or conducting market research for a business. In other words, B2B telemarketing in Singapore provides more opportunities to businesses than just making appointments for sales representatives with prospective customers. Here are some of the prominent benefits of B2B telemarketing;
Lead generation – A Telemarketing Agency provide lead generation services by identifying new leads and passing them onto your sales team
Customer retention – Telemarketing is a way to stay connected with your customers and resolve their concerns. It helps in keeping customers by regular contact to ensure that they continue business with the company
Market research – A telemarketing agency is often hired for gathering information and insight to better understand the needs of your existing and prospective customers
Data cleansing – It is used for keeping data updated by maintaining information about the customers.
